Americans have a new set of diet guidelines. Robert F. Kennedy Jr. has taken an old-fashioned food pyramid, turned it upside down, and plonked a steak and a stick of butter in prime positions.

Kennedy and his Make America Healthy Again mates have long been extolling the virtues of meat and whole-fat dairy, so it wasn’t too surprising to see those foods recommended alongside vegetables and whole grains (despite the well-established fact that too much saturated fat can be extremely bad for you).

Some influencers have taken the meat trend to extremes, following a “carnivore diet.” “The best thing you could do is eliminate out everything except fatty meat and lard,” Anthony Chaffee, an MD with almost 400,000 followers, said in an Instagram post.

And I almost choked on my broccoli when, while scrolling LinkedIn, I came across an interview with another doctor declaring that “there is zero scientific evidence to say that vegetables are required in the human diet.” That doctor, who described himself as “90% carnivore,” went on to say that all he’d eaten the previous day was a kilo of beef, and that vegetables have “anti-nutrients,” whatever they might be.

You don’t have to spend much time on social media to come across claims like this. The “traditionalist” influencer, author, and psychologist Jordan Peterson was promoting a meat-only diet as far back as 2018. A recent review of research into nutrition misinformation on social media found that the most diet information is shared on Instagram and YouTube, and that a lot of it is nonsense. So much so that the authors describe it as a “growing public health concern.”

What’s new is that some of this misinformation comes from the people who now lead America’s federal health agencies. In January Kennedy, who leads the Department of Health and Human Services, told a USA Today reporter that he was on a carnivore diet. “I only eat meat or fermented foods,” he said. He went on to say that the diet had helped him lose “40% of [his] visceral fat within a month.”

“Government needs to stop spreading misinformation that natural and saturated fats are bad for you,” Food and Drug Administration commissioner Martin Makary argued in a recent podcast interview. The principles of “whole foods and clean meats” are “biblical,” he said. The interviewer said that Makary’s warnings about pesticides made him want to “avoid all salads and completely miss the organic section in the grocery store.”

For the record: There’s plenty of evidence that a diet high in saturated fat can increase the risk of heart disease. That’s not government misinformation. 

The carnivore doctors’ suggestion to avoid vegetables is wrong too, says Gabby Headrick, associate director of food and nutrition policy at George Washington University’s Institute for Food Safety & Nutrition Security. There’s no evidence to suggest that a meat-only diet is good for you. “All of the nutrition science to date strongly identifies a wide array of vegetables … as being very health-promoting,” she adds.

To be fair to the influencers out there, diet is a tricky thing to study. Much of the research into nutrition relies on volunteers to keep detailed and honest food diaries—something that people are generally quite bad at. And the way our bodies respond to foods might be influenced by our genetics, our microbiomes, the way we prepare or consume those foods, and who knows what else.

Still, it will come as a surprise to no one that there is plenty of what the above study calls “low-quality content” floating around on social media. So it’s worth arming ourselves with a good dose of skepticism, especially when we come across posts that mention “miracle foods” or extreme, limited diets.

The truth is that most food is neither good nor bad when eaten in moderation. Diet trends come and go, and for most people, the best reasonable advice is simply to eat a balanced diet low in sugar, salt, and saturated fat. You know—the basics. No matter what that weird upside-down food pyramid implies. To the carnivore influencers, I say: get your misinformation off my broccoli.

This article first appeared in The Checkup, MIT Technology Review’s weekly biotech newsletter. To receive it in your inbox every Thursday, and read articles like this first, sign up here.